The future of water is here

About us

We are building the foundation for portable water treatment systems, to help communities switch to a healthier and sustainable alternative to single use plastic water bottles.

Founder's Story

After completing my Ph.D., I applied my engineering skills within the industry for several years. This job required substantial travel, during which I naively opted for bottled water to stay hydrated; it felt safer, and I was reluctant to drink from any other source. At the time, there were no compelling alternatives that could convince me to transition to more sustainable solutions without inconveniences.

During a brief work trip to India, I continued my routine of consuming bottled water. However, to my misfortune, the bottled water I purchased from a local store on this particular day made me quite sick, prompting me to question its safety. On investigating further, I discovered that the bottled water I'd bought was tampered with, a practice all too common in the region. To my astonishment, I found that this was not exclusive to this area but prevalent in many other developing countries as well. I was taken aback to realize that the tampering of bottled water was affecting tens of thousands of people globally each year. Concurrently, I also began to comprehend the environmental threat posed by single-use plastics and the lack of sustainable alternatives in this space.

In response, I explored numerous solutions, but found that most were neither practical nor environmentally sustainable. Motivated to address these problems, I utilized my engineering acumen to design our first product in 2018, christened CrazyCap. I selected the prefix "Crazy" as many people to whom I had presented my idea had dubbed it as such. The cap was unconventional, treating water using only light, without any chemical or filtration materials.

Today, this once-dubbed crazy idea is providing clean drinking water to over 100,000 people!

Rakesh Guduru, Ph.D.
Founder & CEO
WAATR.

Our Mission

Our mission is to transform the way people hydrate. Through the innovation of ground-breaking products, we aim to cultivate healthier and more sustainable hydration habits. We commit ourselves to revolutionize the world of hydration, ensuring every sip taken is a step towards a healthier and environmentally conscious lifestyle.

Our Vision

Better water
Better living
Better world
For everyone

We believe in a world where everyone, everywhere can access clean, convenient drinking water- for a better quality of life and a more sustainable planet.

Our Values

Innovation
Pioneering 4D Purification™ technology with UV-C and carbon filtration

Quality
Inspiring confidence with your water through great experience, great taste, and premium water vessels.

Science-backed
All our product claims are backed by rigorous lab tests and certification process to ensure public safety.